Phone Number
1300 729 455
Cookie Policy and Privacy Statement

How to Grow an RTO: Essential Strategies for Expansion

Growing your Registered Training Organisation (RTO) begins with a comprehensive understanding of its current position. This clarity is pivotal, offering insights into your RTO’s strengths and areas for improvement, while also highlighting the external market dynamics at play. Engaging in this introspective process is a critical move towards scaling up.

Conducting a SWOT Analysis

A SWOT analysis stands as a foundational tool in this process. It involves mapping out your RTO’s Strengths and Weaknesses (internal factors), alongside the Opportunities and Threats (external factors) it faces. This method provides a holistic view of your RTO’s operational landscape, setting the stage for informed decision-making.

Embracing SOAR for Positive Growth

The SOAR model offers a more optimistic approach, focusing on Strengths, Opportunities, Aspirations, and Results. This strategy shifts the narrative from merely identifying challenges to envisioning and planning for future success. It encourages RTOs to view potential obstacles through a lens of opportunity, fostering a proactive growth mindset.

Understanding Market Dynamics with PEST Analysis

PEST analysis delves into Political, Economic, Social, and Technological factors that influence your RTO externally. It’s a way to anticipate trends and changes in the broader environment, from governmental regulations to technological advancements, ensuring your RTO remains adaptive and forward-thinking.

Strategic Development with SCOPE Planning

Building upon the SWOT framework, SCOPE Planning introduces a more nuanced examination of your RTO’s landscape. It encompasses Strengths, Core Competencies, Obstacles, Prospects, and Expectations, offering a comprehensive approach to strategic growth planning by considering both internal capabilities and external opportunities.

Navigating Competition through Porter’s Five Forces

For a closer look at market competition, Porter’s Five Forces analysis is invaluable. It assesses the competitive environment through five critical aspects: Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution, and Threat of New Entry. Understanding these forces equips RTOs to better strategize in a competitive educational market.

Utilising these analytical tools offers a structured approach to evaluating your RTO’s position and potential for growth. By gaining a bird’s-eye view of both internal operations and external influences, you can craft strategies that not only address current challenges but also harness future opportunities. As your RTO embarks on its growth journey, remember that the key to success lies in a deep understanding of your organisation’s unique context and the market dynamics at play.


Growing your RTO is a multifaceted endeavor that requires a deep understanding of the market, strategic planning, and a commitment to excellence. By addressing the common problems outlined above and implementing focused growth strategies, your RTO can achieve sustainable expansion and make a lasting impact on the education sector.

Are you ready to take your RTO to the next level? Book a Discovery Call with us today and let’s explore how we can support your growth ambitions. Visit to schedule your session. Together, we can unlock the full potential of your RTO.