Marketing & Recruitment

Chapter 1: Marketing and Recruitment


This chapter focuses on a student’s experience of marketing and recruitment, the first phase of their journey.

Students and employers need clear, accurate and readily accessible information to make informed choices about the training that will best meet their needs.

ASQA’s strategic review of the marketing and advertising practices of registered training organisations (RTOs) in 2013 found that almost 50 per cent of those reviewed were potentially misleading consumers.

How do you ensure that your marketing materials are compliant? The Vivacity documents covers a range of forms that address this chapter to maintain compliance.


Need an upgrade! Purchase our Courses Membership, which includes a range of training on how to implement the Standards within your RTO, for more information go to: https://vivacity.com.au/course-membership/

This template is also available to be purchased as a bundle with the Quality and Compliance Package, that includes a comprehensive set of policies and procedures that addresses the Standards for RTO’s. This bundle includes over 80 documents, a Student Handbook, Trainers Handbook and a Policies and Procedures Manual. To find out more, https://vivacity.com.au/product/rto-compliance-package/ 

Privacy Policy – https://vivacity.com.au/privacy-policy/
Terms and Conditions – https://vivacity.com.au/website_terms/

Please contact Vivacity if you have any further questions on 1300 729 455 or email hello@vivacity.com.au

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